OBJECTIVE: Vertico, a start-up aiming to raise funds through Kickstarter, needed an engaging video to explain their concept and captivate potential backers.

CHALLENGE: Starting with a blank slate, I was tasked with creating everything from the logo to the UX design for their mock app.

WHAT I DID: I handled all aspects of the video production, including scriptwriting, art direction, illustration, and animation. To balance creativity and cost, I combined a 2D illustrated motion design style with stock footage to highlight the company's potential and forward-thinking vision. 

THE RESULT? The video was a hit at events, generating significant engagement whenever the CEO, Amir, presented it.