OBJECTIVE: Create a full campaign in 3 different lengths (40 sec - explainer, 20sec - short spot and 6sec -  teaser) 3 different formats (16/9, 1/1, 9/16) and 3 different languages (English, Spanish and French).

CHALLENGE: Find a simple concept and design that could be quickly animated and versatile enough to be used across all the different versions.

WHAT I DID: The client wanted the app mockup animations to be shown inside a phone for more clarity so I decided to use the background as an complementary layer to provide information about how the app works.

RESULT: A very clear cut campaign that helped them become a market leader in their field.